Keywords
Punta Cana
tourism
theme park
foreign investment
Abstract
This article analyzes the feasibility of establishing a Disney theme park in Punta Cana, under the concept of “Disney Caribbean.” Through a qualitative approach involving documentary review and contextual analysis, the study explores the economic, social, tourism, and environmental factors that influence the execution of the project. The research considers the available infrastructure in the region, tourism growth, the international positioning of the Disney brand, and the conditions for foreign investment in the Dominican Republic. The results show that, while there are significant competitive advantages such as the destination’s tourist appeal and the interest of international markets, there are also challenges related to sustainability, seasonality, and the need for public-private partnerships. The study concludes that comprehensive strategic planning and the 5 incorporation of cultural and sustainable elements would be key to the success of the Disney Caribbean project
Key Quotes for Citation
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“In a 2025 online survey on a prospective Disney park in Punta Cana (Dominican Republic), 89.3% of Spanish-speaking, mostly Dominican, respondents said they would definitely visit, compared with 30.8% definitely and 46.2% probably among English-speaking respondents.” — Valdez Brioso et al. (2026), Conscious Management Journal, 4(1).
“Willingness to pay differs sharply between markets: 46% of Spanish-speaking respondents would pay USD 30–50 for admission, whereas 53% of English-speaking respondents would pay USD 81–120, supporting residence-based tiered pricing.” — Valdez Brioso et al. (2026), Conscious Management Journal, 4(1).
“Perceived safety is a distinctive challenge for international demand: 87.6% of Spanish-speaking respondents regarded the Dominican Republic and Punta Cana as safe for family visits, versus only 38.5% of English-speaking respondents.” — Valdez Brioso et al. (2026), Conscious Management Journal, 4(1).
“Integrating local identity draws cross-market support: 86.7% of Spanish-speaking and 84.6% of English-speaking respondents favoured a Dominican cultural zone within the park, indicating that cultural authenticity also appeals to foreign visitors.” — Valdez Brioso et al. (2026), Conscious Management Journal, 4(1).
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